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S-WORKS is the independent design practice of Skylar Scafidi, based in New York, NY, USA. [ more ]
Reimagining Xfinity’s brand site
Abstract
Xfinity needed a centralized home for guidelines, examples, and assets for its brand and sub-brands. The Xfinity brand website created a single source of truth for brand voice, uses and misuses, and asset libraries. The sites visual identity and architecture reflect Xfinity’s core values, simple, personal, and awesome.
Xfinity needed a centralized home for guidelines, examples, and assets for its brand and sub-brands. The Xfinity brand website created a single source of truth for brand voice, uses and misuses, and asset libraries. The sites visual identity and architecture reflect Xfinity’s core values, simple, personal, and awesome.